What we learned raising $25M. Get The Fundraising Playbook →

Richmond Fundraising

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Richmond Fundraising

The self-paced fundraising course

Most founders get one real shot at their round.

Don't spend it figuring out the process.

Access everything learned raising $25M — organized into a clear course for founders who want the full process before the first investor meeting.

Don't spend it figuring out the process.

Access everything learned raising $25M — organized into a clear course for founders who want the full process before the first investor meeting.

Get The Course →

19 lessons · Focused on Pre-Seed and Seed Round· Built from $25M raised

RAISED IN THE REAL WORLD

$25M raised. The full process, not a pile of tips.

Most founders don’t need more generic advice. They need the sequence: what to prepare, who to talk to, how to create momentum, and how to move a round from first meeting to close.

$25M
Raised

19
Lessons

Clear Plan

Investors can tell when you’re improvising.

This course gives you the system before the room tests you.

Built for founders ready to raise — not browse.

Raising $500K–$5M
Pre-seed or seed founders who need a process that works now.

Planning or Raising Now
Ready to build the process, whenever your raise starts.

More than a deck
Wants the full process: narrative, sequencing, meetings, and close.

Ready to do the work
Built for founders who will apply the system between lessons.

What gets expensive is guessing.

Burned intros
You get warm access before your story is ready.

Investor signaling
A soft pass gets repeated before you can correct it.

Lost momentum
Competitors keep moving while your process stalls.

Worse terms
Running low on runway weakens leverage at the table.

You leave with the knowledge and mindset to run the round.

A Pitch That Earns Conviction — a narrative built around your inflection point

A Process You Can Run — sequencing, momentum, term sheet to close

An Investor List Built to Close — tiered, warm and cold, without burning it early

A Clear Action Plan — exactly what to do next

Be READY BEFORE THE ROOM TESTS YOU

If this is the raise that matters, don’t wait until the next meeting to get organized.

Get the sequence, scripts, and decision framework now — then use the course as your reference before each investor step.

$499

Purchase the Course

Lifetime access • self-paced • built for active raises

Tactics Fail When the Room Goes Off Script. This Doesn’t.

Ross teaches the reasoning behind each move — not just the move — so you can adapt when a conversation doesn’t go as planned.

Every lesson. Every tactic.

Phase 1: Pitch Prep
Build the strategy before you talk to investors: raise narrative, deck, financial model, data room, target list, and network activation.

Phase 2: The Raise
Run the process with urgency: warm intros, first meetings, objections, follow-up, and turning momentum into a term sheet.

Phase 3: Filling the Round
Close with confidence: signed term sheet, syndication, investor follow-through, and your 90-day action plan.

The course experience is tactical, founder-paced, and built around real fundraising moments.

BUILT TO REVISIT BEFORE REAL CALLS

Self-paced, but not surface-level.

Short enough to actually finish. Deep enough to change the way you prepare, sequence, and close a round.

Start where your raise is today

Use the lessons in the order your raise actually demands — narrative first, outreach next, close strategy when momentum appears.

Rewatch before investor calls

Come back to specific sections before partner meetings, follow-ups, or negotiation moments instead of relying on memory.

Lifetime access, no cohort wait

No waiting for a cohort. The material stays open as your round evolves, so the process can support more than one raise.

Proof from founders who raised with the process.

“Ross is in the trenches with you every step of the fundraise — from decision making to email crafting to strategy to objection handling. Tremendously valuable to have a partner fully on my team from the start.”

— CEO, Solar Startup

“Fundraising for Mixta transformed from an effort that filled me with daily dread to an energized, positive momentum-building experience. Ross comes pre-packaged as a deeply informed, creative, and enthusiastic ally.”

— Jeanine A. DeFalco, PhD, CEO & Founder, Mixta, Inc.

ONE PAYMENT • LIFETIME ACCESS