personalized coaching
Built for Founders Who Are Serious About Closing.
Ross raised $25M over 8 years — he built the investor network from scratch, learned the process round by round, and turned that experience into a repeatable framework. Now he coaches founders through every stage of their raise using the same playbook.
How We Work
Your strategic
co-pilot for fundraising.
Many founders go into their raise unprepared. We make sure you're not one of them — from the first conversation to the final close. We offer two options to engage to support your fundraise.
1:1 Coaching
The highest-touch engagement we offer. You work directly with Ross on every element of your raise — narrative, deck, investor targeting, outreach, and pipeline — from first session through close. Built for founders who are 1–3 months from going out, or already in a raise that isn't gaining traction.
Join The Cohort
One month. Four sessions. Eight founders.
Work through the full Richmond Fundraising framework with Ross in a live setting, get real-time feedback on your deck, your narrative, and your investor conversations, and do it alongside a peer group who knows exactly what you're going through. Capped at 8 founders per cohort.
Fundraising Framework
Clarity Under Pressure
Areas of focus that make fundraising a strategic, clear, energizing process.
Sharpen the Inflection
We work together to distill the one inflection that matters — the change in trajectory you’re raising on — so your narrative doesn’t waver under pressure.
Engineer the Investor Aha
We align your story to the moment that drives investor recognition — early agreement on problem → novel insight → solution fit — so your narrative feels inevitable, not forced.
Navigate Pressure
We frame pushback and questions as opportunities to help investors deepen conviction, not as threats — so you demonstrate clarity under pressure in every conversation.
Negotiations & Tradeoffs
As momentum builds, we maintain strategic clarity to help you navigate terms, trade-offs, and communication with confidence and intention.