Built for Pre-seed to series a
You're pre-raise or early in your raise. You don't have a coach. You've got a deck but you're not sure if it's working. This course gives you the process, the frameworks, and the confidence to run a real raise — on your own timeline.
INSIDE THE COURSE
Every Lesson. Every Tactic.
Each lesson is designed around a real moment in the fundraising process — not abstract advice, but the exact thing you need to know before that meeting, that email, or that conversation. Watch it straight through to build the full picture, or go straight to where you are right now.
Introduction
About Ross - 3 min
The Train Is Leaving the Station — 3 min
Phase 1: Pitch Prep
Everything you need before you talk to a single investor. Raise strategy, pitch deck, financial model, data room, your target list, and how to activate your network.
Raise Strategy: Structure, Valuation, and Letting the Market Decide — 10 min
Pitch Deck: The Inflection Point, the Aha Moment, and Why This Team Wins — 10 min
Financial Model: Communicating That You Know What You're Doing — 5 min
Data Room: Set It Up Now, Not When an Investor Asks — 5 min
Your Investor Prospect List: Why 50 Is Your Magic Number — 8 min
Activating Your Network and Existing Investors — 3 min
Phase 2: The Raise
How to run a real process — with urgency, momentum, and FOMO. Trial period, warm intros, first meetings, and converting diligence to a term sheet.
Ethos: The Train Is Leaving the Station (Running a Real Process) — 5 min
The Trial Period: Practice the Pitch Before the Real Wave Starts — 8 min
Warm Introductions, First Contact, and Reactivating Past Conversations — 8 min
The First Pitch: How to Take First Meetings and Convert Them to Second Meetings — 10 min
Post-First Meeting: Diligence Meetings and Converting to a Lead / Term Sheet — 7 min
Phase 3: Filling the Round
Once you have a lead or term sheet, the job changes. How to signal confident inevitability, leverage your network, and get the round closed.
Mentality of a Round Lead: Signaling Confident Inevitability — 3 min
Signed Term Sheet: Leveraging Your Network to Fill the Round — 8 min
Party Round Option (If There Was No Lead) — 7 min
Long-Form Docs and Startup Counsel (Seed) — 3 min
Closing
Closing: Your 90-Day Action Plan — 4 min
Our Story
Built by Founders Who’ve Been in the Room.
Ross spent eight years as Co-Founder and Co-CEO of Arrive Recommerce, raising $25M and leading through multiple fundraising cycles, hype cycles, and operational inflection points. He's lived what many founders fear — pressure, investor scrutiny, strategic ambiguity — and learned how to make clarity under pressure a real skill, not just a buzzword.
Now he partners directly with founders who are actively fundraising and want to show up with strategic clarity, sharp execution, and genuine energy. Ross helps you sharpen your inflection, engineer investor alignment, and approach every conversation with strategic confidence — so you deliver the raise you’re aiming for.
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