Our Story
Built by Founders Who’ve Been in the Room.
Ross spent eight years as Co-Founder and Co-CEO of Arrive Recommerce, raising $25M and leading through multiple fundraising cycles, hype cycles, and operational inflection points. He's lived what many founders fear — pressure, investor scrutiny, strategic ambiguity — and learned how to make clarity under pressure a real skill, not just a buzzword.
Now he partners directly with founders who are actively fundraising and want to show up with strategic clarity, sharp execution, and genuine energy. Ross helps you sharpen your inflection, engineer investor alignment, and approach every conversation with strategic confidence — so you deliver the raise you’re aiming for.
The Team
The People Behind the Process.
We're a small team of people who've been in the founder seat and know what it means to raise the capital that changes everything.
Ross Richmond
Founding Partner & Coach
Ross co-founded Arrive Recommerce, raising $25M across multiple rounds — starting from zero investor relationships and building the network from scratch. He built Richmond Fundraising to give founders the coaching he wished he had.
His approach is direct: fundraising isn't networking, it's a sales process. He works with founders on narrative, pipeline, and close — staying in it from the first session through the term sheet. He knows what it feels like to sit across the table from investors, hear no, and come back stronger.
Early in his career, experienced founders and operators gave him their time and perspective — and it changed the trajectory of his raise. That's the coaching he brings to every founder he works with at Richmond Fundraising.
Rachelle Snyder
Founding Partner
Rachelle is a founder and strategist who builds companies by shaping markets and closing the deals that define them.
She co-founded Arrive Recommerce, raising $25M and closing major retail and brand partnerships that drove the company's growth. Named one of Entrepreneur Magazine's 100 Most Powerful Women of 2020, her work has been featured in Forbes, The New York Times, and the Wall Street Journal. She holds a Master's in Entrepreneurship from the University of Pennsylvania.
At Richmond Fundraising, she leads strategy, growth, and the partnerships that bring Richmond's programs to more founders — including universities, investors, accelerators, and the ecosystem relationships that expand what the firm can do.
Kirsten Parker
Chief of Staff
Kirsten spent nearly a decade as a founder — building and running her own coaching business from the ground up, managing all aspects of client delivery, operations, and systems. Before that, she coordinated complex logistics and workflows at Kaiser Permanente Educational Theatre and Center Theatre Group, where she learned to manage moving parts across large organizations without anything slipping. She holds an MFA from the Yale School of Drama.
At Richmond Fundraising, she runs the engine. That means course infrastructure, email systems, partner operations, cohort logistics, and content workflows — the full back-of-house that makes a coaching and course business actually function. She moves fast, builds systems that last, and makes sure nothing falls through the cracks.
How We Work
What We Believe About Fundraising.
We partner with you to craft a successful business model that authentically reflects your unique vision while achieving your desired conversion goals.
Founder-First
We have sat across the table from investors. Everything we teach comes from real experience, not theory.
Process Over Luck
Successful raises are not accidents. We build the infrastructure — positioning, materials, outreach — that makes outcomes repeatable.
Honest Over Comfortable
We will tell you what investors are actually thinking, even when it is hard to hear. That is what gets you to close.
Boutique by Design
We keep our client load small so every founder gets real attention. We are not a volume business.